Notable landmarks include (from left to right, just out of view): U  of R Cutler Union [Memorial Art Gallery], Esso Gas Station, Hallman's Chevrolet [Spot Coffee], Academy of the Sacred Heart [Chapel Hill Apartments], the Little Theatre, the former Asbury First United Methodist Church [Bethel Christian Fellowship], Third Presbyterian Church, and St Paul's Episcopal Church.

Signage visible: Esso Gas, Genesee Beer, Nellson,  Budweiser Pick A Pair of 6-Paks, Hallman's Chevrolet, OK Ussed Cars, US Royal Tires, Goodland Hoffman Inc, Little Theatre, Lili (1953 movie),  Lewis General Tire, Ruben's Discount, Union, Simmon's Motors, De Soto.                                

View looking west down East Avenue from the Christ Church in Downtown Rochester, NY. 

Circa 1953. 

In 1936, Harry Fincher, opened "Central Chevrolet" dealership at 200 East Ave. A year later  Maynard Hallman changed the name to "Hallman’s Chevrolet" and spent $60,000 transforming the building's façade into an Art Deco landmark.  The business lasted until Maynard's retirement in 1986.

In 1992, Hallman’s showroom was designated an official city landmark, but sat vacant and up for sale until 1995, when the city of Rochester purchased the site for just under $1 million.
Spot Coffee moved into the showroom in 2000.

Present-day view would be from the Christ Church bell tower,  click here.

East Avenue, Rochester, N.Y. (1953)

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